While working at Saxall Video and Design we were tasked with creating three TVCs for start up app CallFixie. I was asked to head up the pre-production planning and it was my responsibility to cast, co-ordinate the talent including holding auditions. I planned shot lists and storyboards around the creative directors ideas and on set it was my job to ensure we covered all shots and had all props and people ready in place for the cameras. On set I helped with direction, shot styling and co-ordinating 2nd shooters. We had a lot of fun on this set with the talented cast and the comedic approach.