Dilly Delly is a pop-up cocktail bar service in Melbourne catering to private events and functions or all shapes at sizes. Owner Adele approached me seeking a young, accepting, fun, fresh branding concept specifically incorporating a rainbow drip pattern and vector style nature. From there the rest was up to my interpretation so I set out to make an overall branding which tied these two hero elements together.
Work involved creating this branding identity from scratch including custom patterns for the brand, a range of imagery, business cards and a social media feed mock ups. The process involved adjusting to suit the client's requests and taste whilst keeping the brand fresh and welcoming. The range of this can be seen in the instagram content above.